Here is just a rough list of book that i will be using toward to the research paper and reference for the final products......
Television Related ArticleLee, Wendy A. "As the Fall Season Arrives, TV Screens Get More Cluttered." The New York Times 27 Sept. 2007, sec. C: 1+. LexisNexis Academic. New York. 03 Oct. 2007.
Barnes, Brooks. "TV's New Visual Effects; Technology Changes Network Programming, But Can Sea Creatures, Aliens Boost Ratings? " Wall Street Journal [New York, N.Y.] 10 Nov. 2005, Eastern edition: B.1. ABI/INFORM Global. ProQuest. New School Digital Library. 4 Oct. 2007
Advertising Related Article/Books"THE NEW TV ADS TRYING TO WAKE UP VIEWERS." Business Week 19 Mar. 1984. LexisNexis Academic. 04 Oct. 2007.
Iezzi, Teressa. "Nike, Xbox Show the Power of Great Ideas and Stellar Production." Advertising Age 24 Sept. 2007: 16. Academic Search Premier. EBSCOhost. 4 Oct. 2007.
Twitchell, James B. Twenty Ads That Shook the World. New York: Three Rivers P, 2000.
White, Hooper. How to Produce Effective TV Commercials. 2nd ed. Ill: Lincolnwood, 1986.
Conrad, Jon J. The TV Commercial : How It is Made. New York: Van Nostrand Reinhold Co., 1983.
CG Related Articles/BooksGallardo, Arnold. 3D Lighting: History, Concepts, and Techniques. 1st ed. Charles River Media, 2000.
Here you can download Microsoft doc. file