Objective
Identity always plays a big roll of creating an effective commercial, especially for recent 3 years. Today, an effective commercial is not just showing the function of the products anymore, it’s about a life style, an identity you try to associate in your commercial. I want to use this exact same theory to incorporate into my thesis. I want to be able to explore with advertising and create an effective identity for this product, ERGoNoMix. ERGoNoMix is a brand new evolution design mechanical pencil, which design to create comfort toward to writing experience. I will be creating 5 major commercial with different identity approach. The conceptual idea of the commercial right now is the idea of “imagination” toward to writing/drawing experience with this product.
Goals
Overall goal is to understand the idea of why using identity to sell products and how to use it in a commercial. In the short term goal toward to this semester, I will want have 2 finalized commercial ready to be show. In the long term goal toward to the end of spring semester, I will want to have total of 4 to 5 commercials to advertise for ERGoNoMix.
Solution
There will be a series of commercial integrating with different type of identity associate with “imagination”. Slogan can be example like “Let Your Imagination Fly”, “Imagination Is Everything”, “Drawing is Imagination”….etc
-Here are lists of the key central idea of commercial I will be work on
- Jet Transformation to Pencil
- Elderly hand transform to a Youth hand by using the pencil
- In progress…
- In progress…
- In progress…
Time Schedule
October
- Finalize 1st jet animation sequence
- Breaking jet part shot finalize
- Sound Effects of 1st commercial
- Logo Design/Animation of Pentel ERGoNoMix
- 1st Commercial Done
- Detail storyboard of 2nd commercial
- Live shoot the 2nd commercial
- Modeling addition 3D model in CG, ie. desk scene, background
- Sound Design/Effects of 2nd commercial
- Rough cut of 2nd commercial
- Finalize 2nd commercial
- Addition add-on for the first 2 commercial
- Brainstorm new idea for the 3rd, 4th, and 5th commercial
- Draw out more post-it storyboard of the commercial
- Detail storyboard drawing for 3rd, 4th and 5th commercial
- Start working on the 3rd commercial, in term with 3d model or live shoot
- Finalize live shoot
- Sound effects on 3rd
- Composite live footage with 3D
- Finalize 3rd commercial
- Detail Storyboard of 4th commercial
- Preparing filming and 3D modeling
- Rough cut of 4th commercial
- Sound effects on 4th
- Finalize shots and animation of 4th commercial
- Composite and finalize the 4th commercial
- Detail storyboard of 5th commercial
- Preparing for film production and 3D model making
- Rough cut of 5th commercial
- Sound effect on 5th
- Finalize shots and animation of 5th commercial
- Composite and finalize the 5th commercial
- Addition time for projects that’s needed
Here is the PDF format one if you would rather download it
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