Adding On To the Target Audiemce

So been doing a lot of thinking through out the day. Finally i came up the conclusion with the idea of "imagination". I want to bring back the memory that i had when i was in middle school. During middle school, i usually not really paying attention to the class, instead i draw. I draw a lot of different thing on the table or on the text book. Some people called it doodling, or some called it daydreaming, or even some called it brain farting, but i will called it imagination. The imagination that is something new and different, something that you wont get from a typical text book or classroom. I want to show that in this ad campaign.

Imagination ===== Drawing
-not something riht in front of you
-can be something thats not real or exit

As far this is what i got for the target audience.....
-high school kids / maybe middle school still need to narrow down
-been consisting pressure by parents, schools, and future.
-want something thats not ordinary
-want something different then school