Here are just some research of different pen or mechanical pencil company in US and outside of US.
US
Pilot
Pilot US, They actually don't really have any advertising campaign...compare to Asia Pilot is very opposite. mos of the pen design that been selling in US are very bulky
Pentel
Pentel Pen, as well just like Pilot US, they don't really have an advertising campaign. However, they do have event like art exhibition or contest to promote the brand.
Sharpie
Sharpie, this is actually not a mechanical pencil company. However they just recently starting of having an advertising campaign for their products. As well they are doing contest and art exhibition just like Pentel.
Staedtler
Staedtler, one of the leading company of producing lead, as well pencil for architecture.
PaperMate
PaperMate, is another pen/pencil company that most seen in US. However it seen like the company is mostly concentrating on mass producing product and selling products. not much going on with ad campaign
Outside US
Pilot
Japan Pilot Commercial is actually my favorite commercial out of all the other one. They are concentrating under different type of user, like student, business women, etc
Taiwan Pilot Pen, they are mainly concentrating with student as their target audience.
Europe Pilot Pen Commercial Page Not much advertising campaign, however they do have something going on.
Singapore Website
just like US, Singapore don't really have a campaign.
Tombow
Tombow, is a Japan found company. They been in the industry for ages. I remember i been using their eraser since when i was in elementary. The most famous logo with dragonfly. They actually don't have an ad campaign on the their website, but they do have a ad campaign showing on tv in Japan.
So yea thats as far i got. I gonna dig in more about the ad campaign part now. Well be post up more later.....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment